"The goodie two shoes, jocks, athletes and other 'good' kids are now going to Facebook. These kids tend to come from families who emphasize education and going to college." MySpace is still home for "kids whose parents didn't go to college, who are expected to get a job when they finish high school."

Facebook began as, and is still, primarily focused around college networks. So it seems it should follow that there is more of an upper-class atmosphere there than on Myspace. I think aesthetics also has something to do with it as well. Many people on Myspace overload their profiles with obtrusive graphics and obnoxious music (not to mention the ads). Facebook, on the hand, has a consistently clean and professional look, which is likely more preferred by educated and professional consumers.*

One implication of this division (general as it is), is that advertises will likely go where the consumers have more money, and this is likely to be Facebook. In the long run, I suspect Facebook will be more profitable.

However, I think it’s more interesting (and profitable) for us to consider how Christians can use these networks for God’s glory. Due to Facebook’s group features, I think it provides more avenues for discussion and connecting with non-Christians. I’m suggesting Christians abandon Myspace, but I am suggesting our time may be most economically spent in Facebook if we are to engage these networks for advancing God’s kingdom.

I’ll have a bit more to say about this in the coming days, but I’m interested in your feedback. Those of you who have dabbled in these networks, what opportunities do you see for evangelism or Christian community? Even if you’ve stayed away from these networks, I’m interested in your reasons for dis-involvement.

* It should also be noted that many people participate in both networks. Unfortunately, I haven’t seen any statistics noting how many are in both.